OTT. WOW. AND NEXT. HOME ABOUT US As a principal sponsor of the 2018 FIFA World Cup, T-Mobile wanted to maximize revenues across their 80 McDonald’s wanted a ready-to-use solution to stream OTT channels by increasing customer engagement. the games to their Swedish restaurants. The answer was to make it easy for customers to find and With our unique background in live sports, and rapid activate new channels, with a rich EPG interface that SERVICES deployment capabilities, Red Bee were soon delivering the included catch-up VoD. World Cup simultaneously to every McDonald’s customer Red Bee delivered streaming services and backend OTT throughout Sweden, in HD quality. service management. With improved visibility of content in non-subscribed channels, customers were encouraged to ONLINE “ We needed someone who could deliver the buy new content packages, bringing a significant increase in REFERENCE World Cup to our restaurants on a tight channel subscriptions. deadline and without any glitches.” RICKARD BERTHOLD Digital Lead, McDonald’s Sweden. Introduction Overview Audience benefits Your benefits Case studies