PLAYOUT. WOW. AND NEXT. HOME ABOUT US BT sport chose Red Bee to provide services in a number of different areas: they needed media management, playout and MCR for five linear channels; they also requested six interactive red-button channels. SERVICES Furthermore, they needed the best in compliance and VoD services, dynamic advertising and live pre-recorded captioning and audio description. In response we designed, built and operated a dedicated “ Ericsson have a huge role to play because it is ONLINE playout and media service to broadcast premium, live about technology, not for technology’s sake, REFERENCE sports channels. We ensured a smooth launch, high quality but for enabling us to put more on screen.” of service and rapid deployment of red button services. In doing so, we delivered a complex UHD project on time, on JAMIE HINDHAUGH budget and to the client’s satisfaction. COO, BT Sport . Introduction Overview Your benefits Case studies